The Prospect Experience Isn't Marketing Automation or CRM
By Dan McDade
In the chaos of the marketing and sales tech stack, it is easy for marketing management to be misled into thinking the prospect’s experience is taken care of by the CRM system, Marketing Automation and eventually salespeople, but this isn’t the case.
I recently spoke with Jim Obermayer of the Sales Lead Management Association on the Funnel Radio Channel to discuss the over-looked field of prospect experience management. We discussed that this failure is needlessly costing companies 10% to 20% of closed sales every month.
Please listen in, and let me know what you think..